Have you ever been driving along and all of a sudden you have been distracted by a billboard that you have under no circumstances noticed ahead of? Nicely, this response is all as well frequent amongst drivers on today's roads and highways. A current poll performed by Privilege Insurance coverage determined that 30% of drivers in the United Kingdom admitted to losing concentration though driving since of a billboard or sign.
Why Driver Distraction Matters
Driver distraction increases the probabilities that a automobile accident will take place. It is a big underlying bring about of auto accidents. In truth, driver behavior is cited as one particular of 4 causes of automobile accidents listed beneath in order of most big bring about to least big bring about:
1. Driver behavior
2. Poor roadway upkeep
3. Roadway design and style
4. Gear failure
In truth, more than 95% of motor automobile accidents have some quantity of driver behavior as a portion of the bring about even if some or all of the other big causes are involved.
Why a Handful of Seconds of Inattention Matter
We've all performed it-momentarily moved our eyes away from the road. The dilemma is that from time to time drivers take their eyes off the road for as well lengthy or at a critical point. If a driver is distracted by the vibrant colors or a person in attractive lingerie on a billboard though they are diving close to you, you could wind up getting the victim of a automobile accident. Orlando auto accident attorneys Most effective & Anderson are really familiar with this situation.
Also, electronic and moving billboards with pop-out sections may perhaps boost the probabilities of an accident since persons have a tendency to appear at them longer than conventional billboards.
If drivers are distracted for 5 seconds though traveling at 60 miles per hour, then they are not hunting at the road for 100 yards or much more (the length of a football field), which is much more than sufficient time for a automobile accident to take place.
Even much more disturbing, a 2006 study performed by Nottingham University, determined that as considerably as 50% of a driver's time spent on the road may perhaps involve paying interest to roadside distractions.
Drivers are even distracted by the sheer volume of indicators that are essentially supposed to assistance them navigate roads.
All of this adds up to terrific prospective for auto accidents to take place.
The “Highway Hypnosis” Phenomenon
Some persons may perhaps claim that billboards assistance relieve driver boredom on lengthy road trips. This would be a constructive advantage to billboards. On the other hand, a counterargument to this concept is the phenomenon of “highway hypnosis.” This is so-named since when you are driving along a straight, flat section of highway, you enter into an nearly trancelike state since of the monotony of every thing hunting really related. Drivers can finish up fixating on a billboard that appears to pop up out of nowhere for the duration of their “hypnosis” and finish up causing an accident.
Privilege Insurance coverage determined that in the United Kingdom, roadside distractions impacted 83% of UK drivers. That quantity can certainly be applied to United States drivers as effectively.
This is a startling statistic since it validates what we currently suspect: getting inundated by indicators and billboards as we drive down the road can distract us though we are driving. In truth, there is even a billboard that says, “”Preserve your eyes on the road and cease reading these indicators.” This billboard confirms that even corporations who location billboards know that they are a distraction!